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  1.13 What are some of the benefits?
 

Some of the key benefits for conducting usability assessments and benchmarking result in following benefits related to interactive system or web site:

  • Discover new markets and develop competitive barriers

  • Understand the strengths and weaknesses of interactive system or web site

  • Understand how your customers really use interactive system or web site

  • Discover how to improve the navigation on interactive system or web site

  • Help your development team understand your customers

  • Improve customer satisfaction, loyalty and retention

  • Validate your design ideas and know how to allocate resources

  • Choose the right online strategy and target your customers

  • Develop the best navigation and content grouping for interactive system or web site

  • Choose the best prototype for your next interactive system or web site redesign

  • Discover the problems with interactive system or web site that drive customers away

  • Find out how customers really use interactive system or web site

  • Port existing applications to the online environment

  • Develop new online applications

  • Review and improve existing applications, through expert evaluation and user testing programs

  • Create initiatives that focus on meeting customer requirements

  • Provide usability benchmarking and competitive analysis

  • Remember, Usability is key to understanding of the elements like the competition, the audience, user needs, user goals, behavior patterns, user expectations, market position, business objectives, attributes of differentiation

   
 
   
 
Khannur's Book
Arunkumar Khannur, Software Testing - Techniques and Applications, Published by Pearson Publications, 2011 (ISBN:978-81-317-5836-6; Pages:341 + xxii)
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ISQT Process & Consulting Services Pvt. Ltd.
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